To film a commercial, IKEA released 100 cats in its Wembley, England store after hours. Shoppers were "unaware that half an hour before, 100 felines were roaming free in the shop" ...until they found a hairball in their new bedspread.
Read more: http://jezebel.com/5634202/video--ikea-lets-100-cats-roam-through-store#ixzz0z5duDYbf
I would have really enjoyed casting, shooting, editing, and feeding snacks to the stars of that spot.
Thanks, Allison, for the link!
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