Thursday, September 9, 2010

Well This Is An Awesome Idea, IKEA

To film a commercial, IKEA released 100 cats in its Wembley, England store after hours. Shoppers were "unaware that half an hour before, 100 felines were roaming free in the shop" ...until they found a hairball in their new bedspread.

Read more:

I would have really enjoyed casting, shooting, editing, and feeding snacks to the stars of that spot.


Thanks, Allison, for the link!
Pia The PIg

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